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  • Writer's pictureE7 Distribuidora

Innovation in Retail - How Augmented Reality (AR) is Changing the Gaming Experience

Updated: Jan 28

Gamer holding cell phone on a busy street in São Paulo in a fusion of reality and virtual

Imagine standing in the bustling heart of São Paulo, your smartphone in hand, as you deftly navigate through an urban labyrinth that suddenly becomes a playground for digital adventures.

Augmented Reality (AR) blurs the lines between our everyday world and the fantastical realms we have only dreamed of visiting. From Pokémon GO enthusiasts chasing virtual creatures down the Avenida Paulista to fashionistas trying on the latest designs without stepping into a store, AR has rapidly transformed the landscape of entertainment and commerce.

This cutting-edge technology, once a stuff of science fiction, is now a tangible, transformative force across industries, with the retail sector riding the crest of this digital wave. As we delve deeper into the world of pixels and possibilities, AR in gaming is not just a pastime— it is a powerful magnet that draws potential customers into the dynamic spaces of small-to medium-sized retailers.

At the E7 Distributor, we recognise the pulsing potential of AR to create experiences that resonate with the tech-savvy and trendsetters, the gamers, and the shrewd business minds of Brazil.

As we navigate through the interactive layers that AR adds to gaming, let us explore how this technology not only enhances play, but also revolutionises retail, creating a symbiosis that thrives on innovation and connection. Join us on this digital odyssey, as we reveal the secrets of harnessing AR to captivate customers, personalise experiences, and redefine the future of retail in an increasingly augmented world.


Gamer playing at home transporting himself in a virtual world

Enhancing the Interactive Experience

Augmented Reality (AR) has redefined what it means to interact with technology, merging digital and physical worlds to create a new dimension of gaming. For players, it is not just about staring at a screen; it is about becoming a part of a world that extends beyond it.

Gaming accessories suppliers in Brazil are fast recognising the lure of AR and providing tools that enhance this mixed reality. From motion-sensing controllers to headsets that overlay digital images onto our environment, these accessories are pivotal in crafting an engrossing interactive experience.

For example, consider the global phenomenon of the Pokémon GO. Players traverse their local neighbourhoods and eyes glued to their smartphones as they hunt for virtual creatures superimposed onto the real world. This game exemplifies the ability of AR to transform ordinary locations into captivating gaming stages.

The psychological impact is profound: players are not just passively engaged; they are actively part of a narrative unfolding in their immediate surroundings. This heightened level of involvement can lead to increased satisfaction and loyalty to the game, a testament to the potential of AR to maintain player interest.


Gamer in a console and accessories store transporting the place to the virtual game

Bridging Online and Physical Retail through AR

The influence of AR extends beyond the screen, with savvy gaming console distributors in Brazil leveraging its potential to drive foot traffic to physical stores.

By incorporating location-based features into AR games, retailers can entice players to visit their establishments to pursue exclusive in-game rewards or content. This fusion of online and offline worlds presents a unique opportunity for retailers to boost their physical presence in the digital age.

Case studies from around the globe show successful partnerships between AR games and retail brands, resulting in a significant uptick in store visits and sales. One notable example is the collaboration between Pokémon GO and certain retail chains, where stores became hotspots for rare Pokémon, drawing crowds and increasing brand visibility.

For retailers in Brazil, such strategies offer a promising avenue to connect with digitally engaged audiences, turning virtual adventures into real-world profits.

Personalization and Customization Opportunities

AR technology is not just about shared experiences; it is also about personalisation. This allows gaming experiences to be tailored to the individual, adapting to the player's physical environment and preferences.

Gaming accessory brands for retailers in Brazil can tap into this trend by offering products that enhance personalised gameplay, such as AR-enabled devices that scan a player's room to create custom game maps.

Furthermore, AR introduces an innovative approach for in-game purchases and retail merchandise. Players might see an avatar wearing a particular outfit and, through AR, could visualise and even "try on" that apparel for themselves within a retail setting. This not only makes the shopping experience more engaging but also encourages players to make purchases that reflect their in-game preferences.

Retailers can capitalise on this blend of virtual and physical shopping, offering a seamless transition from gaming to purchasing.

AR as a Marketing Tool for Retailers

In the crowded space of advertising, AR stands out as a groundbreaking tool for retailers. This allows them to create immersive, memorable campaigns that can capture the attention of their target audience. By integrating AR games with product placements or branded experiences, retailers can engage customers in narratives that subtly promote their offerings.

Consider the potential of an AR treasure hunt inside a store where players search for virtual items that lead to discounts on real products. This not only entertains customers but also incentivises purchases, turning a marketing strategy into direct sales.

Moreover, the data gathered from AR interactions, such as popular items, paths taken within a store, and time spent engaged with content, provide retailers with valuable insights into targeted marketing and inventory management. This data-driven approach ensures that retailers remain ahead of the curve and crafting campaigns that resonate with customer preferences.


Gamer playing pokemon go in a console and accessories store

Future Trends and Developments in AR Gaming

As we explore the future of AR in gaming, it is clear that this technology is on a trajectory of continuous advancement. With predictions of more immersive AR experiences and the development of new hardware, such as AR glasses, the potential implications for gaming and retail are immense.

Gaming accessory suppliers in Brazil should stay abreast of these trends, ensuring that they are ready to meet the evolving demands of both gamers and retailers.

The upcoming projects showcase collaborations between tech giants and retail brands, aiming to create more integrated and sophisticated AR experiences. These endeavours will likely spearhead a new wave of AR applications, from virtual try-on rooms for fashion retailers to interactive product demonstrations for electronic outlets.

As AR hardware becomes more accessible and user-friendly, the opportunities for retailers to weave AR into their business strategies will multiply, offering unprecedented ways to engage with and delight customers.


Augmented Reality has not simply nudged the boundary between the real and the virtual; it has redrawn the map, creating a landscape where Brazilian gaming and retail industries intertwine in a dance of innovation and opportunity.

From the compelling allure of AR games, such as Pokémon GO, which transforms local haunts into vibrant gaming arenas, to the strategic use of AR in driving consumers from the pixelated corners of cyberspace into the tangible world of brick-and-mortar stores, the impact of AR is undeniable.

This is because gamers and shoppers alike have personalised narratives that elevate their engagement to new heights, blending their digital preferences with real-world interactions.

As we contemplate the fusion of online and offline realms through AR, it is worth considering how this technology might shape future shopping and gaming habits.

Will a physical store become an extension of the game, a level to be unlocked and explored?

Could the personalisation of gaming environments lead to a new era in which every retail experience is as unique as an individual?

These questions hover on the horizon, challenging us to envision a world augmented by a limitless imagination.

The future of AR in Brazil paints a vivid picture of innovation, where gaming accessories and retail strategies are not just about keeping pace with technology, but about setting the tempo for an augmented symphony of experiences.

It is an invitation for businesses to step into the augmented circle to be the architects of a reality where every interaction is an opportunity for enchantment. In this burgeoning reality, the most captivating truth of all is this: the augmented world we are stepping into is not a distant dream— it is a present possibility, awaiting our play.

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